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75 Inch UHD Open Cell

75 Inch UHD Open Cell

75 inch UHD Open Cell Traditional TV companies must transform to "Terminal + Platform + Content + Application" Despite the widespread use of smartphones and tablets, the traditional market of TV has also followed the trend of “intelligence”. Domestic color TV companies have launched a......

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75 inch UHD Open Cell

Traditional TV companies must transform to "Terminal + Platform + Content + Application"

Despite the widespread use of smartphones and tablets, the traditional market of TV has also followed the trend of “intelligence”. Domestic color TV companies have launched a variety of smart TV products. Compared with traditional TV, smart TV has the inherent advantages: not only media tools, rich functions, independent development, etc., from traditional TV to smart TV, this process is not only the advancement of technology, but also the need The transformation of the painful TV company. Color TV companies can't just open the single marketing model of hardware sales, but need to transform to the app store, the open platform, which relies on content and social marketing promotion.

 

For domestic color TV enterprises, I think the development of smart TV should be that low-cost sales of smart TVs, because the price of Android set-top boxes is only 200, the price is high, users will choose non-smart TV + Android set-top boxes, but if smart TV The price is equal to or lower than the non-smart TV, the user will choose the smart TV, the color TV enterprise can earn the user's follow-up money from the built-in application store platform, which is a change from selling the machine to the operating platform. In addition to hardware, it also needs to operate a whole set of ecological environment, through the application store to attract third-party developers, once the ecosystem is virtuous, TV companies can even get a lot of income by simply relying on software sales.


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